More Than a Logo

June 20, 2021

Brand aren’t built overnight. The process requires time, patience, and the help of industry experts. Contrary to popular belief. a brand is more than just a fresh colour palette and a good-looking logo. For agents, a brand is a means to express your truth in the most original and authentic fashion possible. It is a design system that reflects who you are.

Here are the essential components of the BP Studio brand building process for agents, from A to Z.

Your Starting Place:

In order to get started, you need to know where you’ve been and where you are going professionally. What kind of agent are you? City or country, central or suburbs? What do your clients remember about you? What is your passion, and how does it reveal itself in your business? All of these questions are important to address before building a brand.

The Discovery Process

Our design team will work with you to discover your professional identity in all of its nuance and complexity. This means reviewing moodboards, testing design concepts, and establishing a winning formula or colours, fonts, logos, graphics, photography, and brand language.

Creating Brand Essentials

We’ll develop a deck of assets made for today’s agent, ranging from cards and signs to social media graphics. Together, we’ll work to create original designs that stand out from the crowd and defy outdated industry conventions.

Taking Next Steps

After developing your brand essentials, you’ll want to take your brand to the next level with specialized print and digital assets. Your business is more than a listing sign. We’ll help you create an engaging design experience for your clients.

Establish Digital Roots

Share your story and make your brand public. Communicate with your audience in ways that stay true to who you are. We’ll help you launch a beautiful, personalized agent website and create a dynamic social media strategy that is built to last.


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