Rewind several years and the world of real estate branding looks quite different. Highly stylized photoshoots, sales-y messaging, static dialogue straight from the set of a realty TV show—in a word, fake.

Today, the landscape looks a lot different, with the most compelling agents creating honest, authentic digital content without script or filter. Finding your true brand voice is one of the most difficult things you can do as an independent service provider. It is a process that involves peeling back the layers of what we have been taught about how to communicate with an audience. Usually that is some disguised version of corporate-speak passed down from other agents following the same roadmap.

We developed BP Studio to help agents move into that space. Our goal is to help you find new success by being exactly who you are. We empower agents to take control of their own business and stand out from the crowd. Whether you’re looking to create a unique professional identity or personalize the Blue Panda brand, we’re here to assist. We don’t restrict your individuality—we believe it’s your greatest asset.