Agents are no longer just salespeople. They are community leaders, change-makers, and content creators. Blue Panda agents know this well. Each in different ways, they have built strong, dynamic brand identities in the digital space.
Our agents choose authenticity first. Their approach represents a change in direction from the traditional real estate "sales model" where social media content is overpopulated with listing ads that lack depth and personality. For today’s agent, being online isn’t enough. The challenge is to redefine the genre, providing your audience with quality information without losing touch of who you are.
We asked a few of our agents to share their thoughts on the new social media below:
Having an authentic presence on social media is very important to my business. Most people I know check someone out online on their Instagram or Facebook before meeting them. Being true to myself gives potential clients a view into me and my style of service. There are over 3,000 realtors in Ottawa but there is only one of me, being authentic allows me to connect with people who are going to value what I bring to the table.
People these days only buy and sell from people they know and trust. Just like other industries, real estate is getting rid of the "middle man" and going direct to consumer. The days of fancy bus stop ads are done and the most efficient and effective way to reach people is through social media. Consumers are able to find all the information they need online without even speaking to a salesperson. The next step now is to find someone they know, like and trust. One quick and easy way to get to know someone is through their social media and online presence.
My goal on social media is to show value and that I have my client’s best interests at heart. It is not a sales pitch; it is a genuine intent to help. It is my goal to produce authentic, useful, and relatable content.
Being in the business for as long as I have, and working with almost every single method of
promotion or advertising, I’ve learned that the best way to gain your client's trust and respect is
through the ongoing delivery of quality content both online and behind the scenes through
conversations. The use of video and podcasts has increased my business substantially as I’ve
become a voice of knowledge in the industry.
Brand aren’t built overnight. The process requires time, patience, and the help of industry experts. Contrary to popular belief. a brand is more than just a fresh colour palette and a good-looking logo. For agents, a brand is a means to express your truth in the most original and authentic fashion possible. It is a design system that reflects who you are.
Here are the essential components of the BP Studio brand building process for agents, from A to Z.
In order to get started, you need to know where you’ve been and where you are going professionally. What kind of agent are you? City or country, central or suburbs? What do your clients remember about you? What is your passion, and how does it reveal itself in your business? All of these questions are important to address before building a brand.
Our design team will work with you to discover your professional identity in all of its nuance and complexity. This means reviewing moodboards, testing design concepts, and establishing a winning formula or colours, fonts, logos, graphics, photography, and brand language.
We’ll develop a deck of assets made for today’s agent, ranging from cards and signs to social media graphics. Together, we’ll work to create original designs that stand out from the crowd and defy outdated industry conventions.
After developing your brand essentials, you’ll want to take your brand to the next level with specialized print and digital assets. Your business is more than a listing sign. We’ll help you create an engaging design experience for your clients.
Share your story and make your brand public. Communicate with your audience in ways that stay true to who you are. We’ll help you launch a beautiful, personalized agent website and create a dynamic social media strategy that is built to last.
Own Your Freedom. It’s the slogan we adopted years ago to celebrate radical independence in all of its forms.
To be truly independent, an agent needs room to grow and the opportunity to stand out on their own. A brokerage should act as a means of support, not a set of restrictions.
The old brokerage model forces agents to conform to the group by adopting rigid brand guidelines. At Blue Panda, we’re in the business of being different. Offering in-house creative services and branding strategy, we let our agents shine as individuals.
With BP Studio, we’re celebrating the power of your personal brand. By offering in-house creative services in tandem with branding strategy, we’re allowing agents to grow as individuals and serve their clients in the very best ways.
We defy industry convention with passion and purpose. In a world of conformity, choose your independence. The future of real estate is you.
Rewind several years and the world of real estate branding looks quite different. Highly stylized photoshoots, sales-y messaging, static dialogue straight from the set of a realty TV show—in a word, fake.
Today, the landscape looks a lot different, with the most compelling agents creating honest, authentic digital content without script or filter. Finding your true brand voice is one of the most difficult things you can do as an independent service provider. It is a process that involves peeling back the layers of what we have been taught about how to communicate with an audience. Usually that is some disguised version of corporate-speak passed down from other agents following the same roadmap.
We developed BP Studio to help agents move into that space. Our goal is to help you find new success by being exactly who you are. We empower agents to take control of their own business and stand out from the crowd. Whether you’re looking to create a unique professional identity or personalize the Blue Panda brand, we’re here to assist. We don’t restrict your individuality—we believe it’s your greatest asset.